Overview
Most website updates are small. New opening hours. A staff photo that needs replacing. A price that changed last week and is still wrong on three pages. A banner for an event that starts on Monday. None of it is difficult, and all of it is strangely hard to get done — because the usual options are to learn the CMS yourself, interrupt a colleague, or email an agency and wait.
Outsourcing website updates to an AI team removes the waiting. You send the request in plain language, the change is made in your own CMS on a staged copy or as a draft, and you get a preview back to check before anything is visible to a visitor. There is no ticket, no queue and no minimum billable half-hour.
The question people reasonably ask is who updates my site and what happens if they get it wrong. The answer is that every change is previewed before it goes live, scoped to the permissions of whoever asked, and recorded in an audit log that makes any change reversible in one click.
How it works
- Connect the website you already have — no migration, no rebuild, no new hosting.
- Send the request in plain language, as you would to a colleague.
- The change is made on staging or as a draft, with automated checks run against it.
- You get a preview link — click through it, show a colleague, ask for a tweak.
- Approve it; it goes live in about a minute and the change is logged and reversible.
The jobs people send most
- Details that change — opening hours, phone numbers, addresses, team members, prices.
- New content — a landing page for a campaign, a case study, a blog post, a job advert.
- Images — swapped, resized, compressed or sourced, with alt text written for each.
- Tidy-ups — broken links, outdated copy, missing meta descriptions, stale year references.
- Small build work — a new section on a template, a form field, an analytics or consent snippet.
Why teams use it
- No ticket queue — a ten-minute job takes ten minutes rather than a fortnight.
- No minimum spend — no half-day minimum for changing a phone number.
- Always available — no holidays, no handovers, no chasing an account manager.
- You keep ownership — the work happens in your CMS and your repository, so it stays yours.
Staying in control
Outsourcing usually means giving someone the keys. This does not: each person's access is scoped by role, so a junior colleague can request drafts while only a named person can publish, and a contractor can be limited to one section or to staging only.
If something does go live that you would rather undo, rollback is a single request and the audit log holds the exact before-state. When someone asks what changed on the pricing page on Tuesday and who approved it, the answer is a lookup rather than an investigation.
Availability
Included on every plan, for every supported CMS. Separate staging environments and custom roles are included on Growth and above.
Frequently asked questions
How quickly do updates get done?
Most small changes come back as a preview within minutes, and once you approve them they are live in about a minute — roughly 30 to 60 seconds for a code change and one to two minutes for content. There is no queue to join and no working hours to wait for.
Do we need to move our website to you?
No. We connect to the site, CMS and hosting you already have through official APIs, and they stay the source of truth. Nothing is migrated, nothing is rebuilt, and if you stop using us the work remains exactly where it is.
What if we do not like the change?
You see it before anyone else does. Changes arrive as a preview on staging or as a draft, so you can ask for a tweak or discard it entirely without a visitor ever seeing it. Anything already live rolls back in one click.
Is this cheaper than an agency retainer?
For routine updates, substantially — largely because there is no minimum billable unit and no project overhead for a five-minute job. Many teams keep a developer or agency for architecture and complex builds, and send everything small here instead.
Who can send requests?
Anyone you invite, with the access you choose. A common setup is for the whole team to be able to request drafts while one or two people hold publish permission, so the work spreads out but the final say does not.
Can you handle bigger jobs too?
Yes — new templates, whole page builds, schema changes, integrations and SEO programmes are all in scope. The same rules apply at any size: staged first, previewed, approved, logged and reversible.
