Overview
Most AI tools assume you work in English. Your team probably doesn't, or not all of it does. The marketer in Casablanca, the developer in São Paulo and the owner in Manchester should each be able to ask for changes in the language they think in, and get content back in whatever language the website needs.
Your assistant chats in 20 languages across 36 regional variants, and the regional part matters. Replies follow each variant's spelling, date and number formats, idiom and register: colour in London and color in New York, a polite register in Japanese and Korean, one Serbian alphabet and never a mix of two. Write in Moroccan Darija and it answers in Darija; write in formal Arabic and it answers in Modern Standard Arabic with Moroccan conventions.
Setting it takes one tap: the 🌐 chip beside the message box, the Your assistant page, or just asking in chat (“reply in French”). The choice saves to your profile and applies from your next message, in every conversation and on every device. Prefer not to choose? Leave it unset and the assistant mirrors whatever language you write in. Even the greeting and the message box speak your language.
Chat in one language, publish in any
The language you talk to your assistant in and the language of your content are completely independent, and you're in charge of both. Ask in German for an Italian page on an otherwise English site, and that's exactly what you get.
- “Füge unserer Website eine neue Seite auf Italienisch hinzu – Über uns.” A German speaker adds an Italian About page to an English site.
- “Traduis la page Tarifs en espagnol et en portugais du Brésil.” A French speaker gets Spanish and Brazilian Portuguese versions of the pricing page.
- “Write this week's blog post in US English, then a UK English version for our London audience.” One brief, two regional variants.
- “اكتب وصف الخدمة الجديدة بالإنجليزية” (write the new service description in English). An Arabic speaker publishes in English.
- “Rewrite the Polish landing page so it reads naturally, not like a translation.” Native-quality copy in the language your audience reads.
If you don't say which language to write in, the assistant follows the language your site already uses, so an English page stays English unless you ask for something else.
How it works
- Pick your language from the 🌐 chip beside the message box, on the Your assistant page, or just by asking in chat. Or set nothing and let the assistant match whatever you write in.
- It sticks. The choice saves to your profile, so it applies from your next message, in every conversation and on every device.
- Ask for content in any language. Tell the assistant which language a page, post or translation should be in, whatever language you're chatting in.
The languages
Your assistant chats with you in:
- English: UK, US, Australia, Canada and Ireland.
- French: France, Belgium, Canada, Switzerland and Morocco.
- German: Germany and Switzerland. Spanish: Spain and Mexico. Portuguese: Portugal and Brazil.
- Italian, Dutch, Polish, Czech, Slovak, Ukrainian, Croatian, Slovenian and Bulgarian.
- Serbian, in Latin or Cyrillic, whichever you choose, never mixed.
- Chinese (Simplified and Traditional), plus Japanese and Korean in a natural polite register.
- Arabic (Morocco, Saudi Arabia, UAE and Egypt) and Hebrew.
Right-to-left done properly
Arabic and Hebrew replies read right-to-left, while the URLs, code snippets and English product terms inside them stay readable left-to-right in the same message. Diagnoses from the AI supervisor arrive in your language too, so when something goes wrong, the explanation is one you can actually read.
Why teams use it
- Regional, not just translated: the assistant writes the way a native speaker from your region would.
- A language for each person: it's a per-person setting, so one team can work in several languages on the same website.
- Any language on your site: chat in German and publish in Italian, or translate a page into three languages in one request.
- Switch any time, in one tap or just by writing in the language you want.
Availability
Every plan and every user. Reply language is a personal preference: each teammate's choice affects only their own conversations.
Frequently asked questions
Can it write or translate content for my site in another language?
Yes. Tell it which language you want, whatever language you're chatting in. It can draft a new page in Italian, translate an existing page into Spanish, or produce US and UK versions of the same post. If you don't specify a language, it writes in the one your site already uses.
Can different team members use different languages?
Yes. It's a per-person setting: each teammate sets their own reply language and it applies only to their conversations, so a single workspace can run in several languages at once.
What if I switch languages mid-conversation?
The assistant replies in the language you wrote in and offers, once, to make that your default. Say yes and it's saved to your profile for every future conversation.
Is the whole product translated?
The assistant's replies, the greeting and the message box follow your language. Menus and settings pages are currently in English.
